What brand of clothes is the best? Analysis of popular brands and outfit trends on the Internet in the past 10 days
According to recent social platform and e-commerce data, discussions about clothing brands continue to rise. This article will combine the hot topics on the Internet in the past 10 days and analyze the most popular clothing brands for you from the three dimensions of celebrity styles, designer brands, and cost-effectiveness lists.
1. Top 5 celebrity brands (most popular on Weibo/Douyin in the past 10 days)
| Ranking | brand name | Celebrity Representative | Number of hot searches | Typical items |
|---|---|---|---|---|
| 1 | Balenciaga | Wang Yibo | 280,000 | oversize motorcycle jacket |
| 2 | Prada | Li Xian | 190,000 | Nylon bucket hat |
| 3 | AMI | Yang Mi | 150,000 | love logo sweatshirt |
| 4 | Marine Serre | Dilireba | 120,000 | crescent moon print dress |
| 5 | Off-White | Cai Xukun | 90,000 | arrow graphic T-shirt |
2. Designer brand growth list
Xiaohongshu data shows that the search volume of these emerging designer brands has increased by more than 200% in the past 10 days:
| Brand | Founding place | style tag | Popular elements | price range |
|---|---|---|---|---|
| Shushu/Tong | Shanghai | girly deconstruction | bow cutout | 2000-5000 yuan |
| Yueqi Qi | london | New Chinese style | bead chain embroidery | 3000-8000 yuan |
| Windowsen | Antwerp | future cyber | Fluorescent color splicing | 4000-12000 yuan |
3. Recommendation of cost-effective brands
According to the sales data of Taobao/Dewu in the past 10 days, these affordable brands have shown explosive growth:
| Category | Brand | monthly sales | Positive rating | Signature Series |
|---|---|---|---|---|
| fast fashion | URBAN REVIVO | 450,000+ | 98.2% | French retro series |
| Athleisure | MAIA ACTIVE | 320,000+ | 99.1% | Cloud sense yoga pants |
| national tide | Randomevent | 180,000+ | 97.8% | tie dye sweatshirt |
4. Summary of 2023 Summer Fashion Trends
1.New Chinese style trend: Traditional elements such as buckles and stand-up collars are combined with modern tailoring to represent the brand’s knowledge and secret fan.
2.dopamine outfit: High-saturation color combinations, Juicy Couture and Brandy Melville become the first choice for young people
3.Functional workwear: Pocket design + waterproof fabric, The North Face and ACRONIM continue to be popular
4.sustainable fashion: The usage rate of environmentally friendly materials increased by 70% year-on-year, with Patagonia and Stella McCartney leading the field
Purchasing suggestions:Choose according to personal budget and occasion needs. It is recommended to invest in 1-2 designer items for high-end occasions. For daily wear, you can choose to mix and match fast fashion brands. Pay attention to the "capsule wardrobe" concept that has recently become popular on Douyin, and give priority to versatile basic styles.
(Note: The statistical period of the above data is from June 15 to June 25, 2023. The data sources include public data from Weibo, Douyin, Xiaohongshu, Taobao and other platforms)
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