What brands of underwear are there in the mall? Inventory of popular underwear brands in 2024
As consumers’ demands for the comfort and fashion of underwear increase, underwear brands in shopping malls are becoming more and more diverse. This article will take stock of the recently popular underwear brands and attach structured data to help you quickly understand the characteristics and positioning of each brand.
1. Hot topics in the underwear industry in the past 10 days
1.Sustainable underwear attracts attention: Environmentally friendly materials and recyclable designs have become the focus of discussion on social media.
2.Size-free underwear continues to be popular: The sales volume of the brand, which focuses on the concept of "one piece fits all body types", has increased significantly.
3.Growing demand for sports bras: The summer fitness boom drives sales of professional sports bras.
4.Celebrity style effect: A certain actress’s airport street photography led to a 300% increase in searches for her clothing brand.
2. Inventory of common underwear brands in shopping malls
| Brand type | Represent the brand | price range | Main features |
|---|---|---|---|
| International high-end | Victoria's Secret, La Perla | 500-3000 yuan | Luxurious design, same style as celebrities |
| Japanese comfort | Wacoal, Triumph | 200-800 yuan | The version is suitable for Asians and has high comfort. |
| Domestic cutting-edge | Ubras, banana | 100-500 yuan | Sizeless design, popular online |
| Motor function | Lorna Jane, Lululemon | 300-1000 yuan | Professional support, breathable and quick-drying |
| Cost-effective brand | Maniphon, Admiration | 100-400 yuan | Diverse styles and wide offline channels |
3. Top 5 most popular underwear brands in 2024
| Ranking | brand | Attention grows | Popular items |
|---|---|---|---|
| 1 | Ubras | 45% | Yunduo no size bra |
| 2 | Jiaouchi | 38% | Cooling seamless underwear |
| 3 | inside and outside | 32% | silk pajama dress |
| 4 | victoria secret | 25% | lace sexy suit |
| 5 | Wacoal | 18% | Salute series |
4. How to choose an underwear brand that suits you?
1.Choose according to body type: Those with plump breasts are advised to choose professional brands with good support, such as Wacoal; those with small breasts may consider non-size brands such as Ubras.
2.According to the needs of the occasion: Choose comfortable seamless underwear for daily commuting; be sure to wear professional sports underwear when exercising.
3.Pay attention to materials: In summer, it is recommended to choose modal or cotton with good breathability; in winter, you can choose suede material with good warmth retention.
4.Trying on is important: Even if it is non-size underwear, it is recommended to try it on offline to confirm the comfort.
5. Tips for buying underwear in shopping malls
1. Pay attention to shopping mall promotions. Underwear counters often have discounts such as "buy three, get one free".
2. Some brands provide free tailoring services. You can measure before purchasing.
3. New brands usually set up pop-up stores in shopping mall atriums, which is a good opportunity to try new products.
4. Keep the shopping receipt. Underwear products usually have a 7-15 day return period.
6. Forecast of future trends
According to industry data, smart wearable underwear and health monitoring functional underwear will become the next growth point. Many brands have begun to develop smart bras with built-in sensors, and it is expected that more innovative products will be launched in 2025.
Whether you are pursuing comfort, fashion or functionality, the underwear brands in shopping malls today can meet the needs of different consumers. It is recommended that consumers try different brands based on their actual needs to find the underwear products that best suit them.
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