What clothing brand is W? Revealing the latest hot fashion topics on the Internet
Recently, there has been a wave of discussion about the "W" brand in the fashion circle, and many netizens are curious."What clothing brand is W?". This article will combine the hot content of the entire network in the past 10 days to give you a structured analysis of this fashion focus from the perspectives of brand background, popular items, user reviews, etc.
1. Analysis of W brand background
W is a Korean luxury fashion brandWE11DONEis the abbreviation of G-Dragon's sister Kwon Dal-mi and her friends. The brand is famous for its neutral style and unique oversized tailoring. Recently, it has become so popular due to celebrities and social media promotion.
| brand name | Founding time | Founder | style positioning |
|---|---|---|---|
| WE11DONE(W) | 2015 | Kwon Dal Mi, Jessica Jung | Neutral street luxury |
2. Top 5 popular items in the past 10 days
According to social media discussion volume and e-commerce platform search data, the following are the five most popular items of the W brand recently:
| Item name | Price range (RMB) | Popular reasons |
|---|---|---|
| oversize patchwork sweatshirt | 2000-3000 | Yang Mi carries goods of the same style |
| deconstructed jeans | 1800-2500 | TikTok outfit challenge |
| logo embroidered baseball cap | 800-1200 | Xiaohongshu’s popular recommendations |
| asymmetric design shirt | 1500-2200 | Celebrity Airport Street Photography |
| Thick sole dad shoes | 2500-3500 | Korean drama "Queen of Tears" Implantation |
3. Social media popularity analysis
In the past 10 days, the data of W brand-related topics on major platforms are as follows:
| platform | Related topic readings | amount of discussion |
|---|---|---|
| 120 million | 245,000 | |
| little red book | 58 million | 93,000 |
| TikTok | #WE11DONE 32 million views | -- |
4. Polarization of consumer evaluations
Judging from user feedback on e-commerce platforms and social media, W brand is obviously controversial:
Positive review:- Avant-garde design, low chance of collision - Neutral tailoring suitable for a variety of body types - Celebrities' same styles are priced at a premium
Negative review:- Prices are inflated and cost-effective - The quality of some items is unstable - The proliferation of imitations affects brand value
5. Opinions of Industry Experts
Fashion analyst Li Min pointed out: "The popularity of W brand reflects Generation Z's interest inNiche iconic itemspursuit, but its long-term development requires a balance between design innovation and quality control management. "
Conclusion:As a phenomenal fashion brand, W (WE11DONE) has risen rapidly with its star effect and social communication. However, whether it can continue to maintain its popularity still needs to be observed in terms of subsequent product capabilities and operational strategies.
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