How to guide games: analysis of hot topics and strategies across the Internet
In the gaming industry, lead (user acquisition) is one of the key factors that determine the success or failure of a product. Recent hot topics and hot content on the entire Internet show that game guidance strategies are undergoing new changes. This article will combine the popular data of the past 10 days to analyze the core methods of current game guidance and provide structured data reference.
1. Recent hot topics in the game industry (last 10 days)
| Ranking | topic | heat index | associated derivative method |
|---|---|---|---|
| 1 | "Phantom Beast Parlu" Phenomenal Explosion | 9.8 | social media virality |
| 2 | Short drama + game linkage marketing | 8.7 | Content marketing diversion |
| 3 | AI generated game materials | 7.9 | Low cost material testing |
| 4 | Live streaming game props | 7.5 | KOL conversion |
| 5 | Reproduction of nostalgic IP mobile games | 6.8 | Emotional marketing |
2. Comparison of the effects of mainstream game traffic channels
| Channel type | Average CPI | Retention rate (D7) | ROI | Suitable for game type |
|---|---|---|---|---|
| Information flow advertising | $2.5 | 22% | 1:1.8 | Casual/Ultra casual |
| Short video marketing | $1.8 | 28% | 1:2.3 | Moderate gaming |
| App store ASO | $0.5 | 35% | 1:3.1 | all types |
| social fission | $0.3 | 40% | 1:4.5 | MMO/social games |
| Internet celebrity KOL | $3.2 | 25% | 1:2.1 | Competition/Card |
3. New trends in game guidance in 2024
1.Hybrid monetization model driver: The mixed model of advertising monetization + IAP increases CPI affordability by 15-20% and broadens the purchasing space.
2.Short drama content marketing: Show the core gameplay of the game through a 1-3 minute plot short video, with a conversion rate 3-5 times higher than traditional materials.
3.AI material scaling: Use AI tools to batch generate personalized materials, increasing A/B testing efficiency by 10 times. Leading manufacturers can test an average of 200+ materials every day.
4.Social fission upgrade: The "Team Challenge" gameplay of the WeChat mini-game increased the sharing rate to 42%, driving the proportion of natural new additions to exceed 35%.
4. Suggestions on practical guidance strategies
1.Material strategy: The core cool points of the game must be shown in the first 3 seconds, and the vertical video should account for more than 70%. Tests show that the CTR of the vertical version is 40% higher than the horizontal version.
2.Channel mix: It is recommended to adopt the "5-3-2" principle: 50% of the budget is invested in performance advertising, 30% is used for content marketing, and 20% is used for ASO and organic growth.
3.Data monitoring: The key indicator monitoring system should include:
| stage | core indicators | Standard value |
|---|---|---|
| exposure layer | CPM/CTR | CTR>1.2% |
| conversion layer | CVR/CPI | CVR>25% |
| retention layer | D1/D7/D30 | D7>25% |
| Paid tier | ROI/PUR | 7-day ROI>1 |
4.User acquisition cost control: Dynamically adjust bids through the LTV prediction model to ensure that CPA does not exceed 30% of LTV.
5. Analysis of successful cases
| Game name | Derivative strategy | performance data |
|---|---|---|
| "Egg Boy Party" | UGC content + celebrity linkage | DAU exceeded 30 million |
| "Glory of the King" | E-sports event diversion | New additions during the event increased by 40% |
| "Original God" | Global fan creation incentives | Natural traffic accounts for 65% |
Conclusion:Game traffic is changing from pure purchase volume to a three-dimensional model of "content-driven + precise placement + social fission". It is recommended that developers focus on the combination of content marketing and social communication, while using AI tools to improve operational efficiency. Only by continuously monitoring data and optimizing strategies in a timely manner can you obtain high-quality users in a highly competitive market.
check the details
check the details
en
